Job Description

Sr. Creative Strategist

We're High Scale—a future-focused, data-obsessed agency revolutionizing video advertising. Imagine Amazon's customer obsession combined with SpaceX's fearless innovation—that's the DNA behind everything we do. Our team is scaling fast, producing thousands of high-impact social videos every week for the world's leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of studio space in DTLA and a proprietary approach to AI-driven performance, we are ready to dominate 2026. We need a Sr. Creative Strategist who is tired of "brand awareness" and ready to drive "brand performance."

Why This Role Matters

You are the engine room of our agency. As a Sr. Creative Strategist, you aren't just spotting trends; you are weaponizing them. You sit right at the intersection of Art and Algorithm. You will look at a spreadsheet of ad performance in the morning, and by the afternoon, you will have scripted 10 new video variations to beat the control. You are the high-velocity problem solver who turns "we need better results" into "here is the winning hook."

What You'll Do

1. The Concept Machine

• Generate a high volume of data-backed creative concepts weekly. You don't pitch one "big idea"; you pitch 20 "testable angles."
• Write scroll-stopping scripts and visual briefs for our production team. You know exactly how to structure a Direct Response video (Hook -> Problem -> Agitation -> Solution -> CTA).
• Lead "Creative Sprints" where we iterate on a winning concept until we exhaust its scale.

2. Data Forensics

• Deep dive into Meta/TikTok Ads Manager to diagnose creative health. You analyze Hold Rates, Hook Rates, and Outbound CTRs to understand exactly where a video is failing.
• Translate data into "Editor Language." Instead of saying "engagement is low," you say "cut the intro by 2 seconds and speed up the voiceover."
• Maintain the "Win Log." You document every winning variable (e.g., "Green text overlays are beating white text overlays by 15%") to build a playbook for the team.

3. Trend Speed & Adaptation

• Monitor the digital landscape for emerging audio, visual, and behavioral trends.
• Adapt these trends instantly for our clients. You don't wait for a trend to peak; you ride the wave while it's rising.
• Mentor Junior Strategists on how to move from "copying trends" to "adapting trends for conversion."

How You'll Be Measured (KPIs)

• Creative Success Rate: The % of your concepts that become "Winners" (beat the account average).
• Output Velocity: The number of high-quality briefs/scripts generated per week.
• Turnaround Time: Speed from "Data Insight" to "New Creative Brief."
• Client Performance: Direct impact on lowering CPA and increasing ROAS for your assigned accounts.

Who You Are

1. A Battle-Tested Strategist

• 5–7 years of experience in creative strategy, paid social, or performance marketing.
• You have "seen it all" in the ad account. You know what to do when performance tanks on a Friday afternoon.

2. A Copywriting Chameleon

• You can write in different voices. You can write a punchy, aggressive script for a men's grooming brand, and a soft, educational script for a skincare brand—in the same hour.
• You understand that copy is what sells, and visuals are what stop the scroll.

3. Relentless & Curious

• You don't have an ego about your ideas. If the data says your favorite video is a loser, you kill it and move on.
• You are obsessed with "Why?" Why did that video work? Why did that hook fail? You don't stop until you have an answer.

Perks & Benefits

• Competitive Compensation: $80,000-$100,000/year.
• High-Impact Work: Your ideas directly control the spend of massive DTC brands.
• Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
• Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.

High Scale is an Equal Opportunity Employer. We celebrate diversity and believe it's key to building teams that change the world—one breakthrough campaign at a time.

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