Retail Channel Marketing Coordinator (Korean Bilingual) Job at SBT Global, Irvine, CA

  • SBT Global
  • Irvine, CA

Job Description

Retail Channel Marketing Coordinator (Korean Bilingual)We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.Key Responsibilities:Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)Coordinate in-store promotions, endcaps, and secondary placementsAssist in promotional calendars and ensure timely executionAssist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)Trade Marketing & Promotion Support:Assist in tracking and managing TPDs, markdown programs, and co-op initiativesSupport retailer line reviews with marketing decks and performance insightsCoordinate promotional forecasting with Sales and Operations teamsAssist in monitoring trade spend ROI and effectivenessCampaign & Content Coordination:Assist in aligning digital campaigns with retail launch timelinesCoordinate with creative teams for channel-specific assetsAssist in assuring brand consistency across all retail touchpointsSupport influencer or paid media activations tied to retail eventsReporting & Analytics:Track sell-through lift during promotional periodsPrepare weekly/monthly channel performance reportsAnalyze campaign performance and provide optimization recommendationsSupport executive-level reporting for key accountsCross-Functional Collaboration:Work closely with Sales, Operations, and Finance to ensure smooth executionCoordinate with brand partners for product updates and marketing alignmentAssist in inventory planning alignment for major campaignsRequired Experience:Korean/English BilingualBachelor's degree in Marketing, Business, or related field1-3 years experience in channel marketing, trade marketing, or retail marketingExperience in Beauty, Skincare, or CPG preferredStrong Excel and reporting skillsExperience with retail promotional programsHighly organized with strong project management abilityStrong communication and collaboration skillsPreferred Experience:Experience working with national retail chainsKnowledge of sell-in vs. sell-through dynamicsExperience with retail media platformsFamiliarity with trade spend managementAll your information will be kept confidential according to EEO guidelines.

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